Smart Chemistry with Character

In the future, our group of companies will uniformly present itself on the market as CHT Group under the umbrella brand CHT.

The aim of our new company identity is to strengthen our market activities furthermore and to present ourselves as a modern, forward-looking and above all uniform group of companies.

The new logo ensures more clarity and the new claim "Smart Chemistry with Character" is a brand promise to all of our business partners.

Under the umbrella brand CHT we have created the following brand structure:

Textile Solutions: This field contains solutions for textile production, finishing and care. On the one hand "Textile Auxiliary Solutions", our broad range of textile auxiliaries. In addition, the well-known textile dyes "BEZEMA" will be expanded and strengthened by bundling our marketing and communication activities for dyes and pigments under the term "Bezema Colour Solutions" together with dyeing and printing auxiliaries. The Textile Solutions are completed by our range of textile care products named "Textile Care Solutions".

Industry Solutions: With this new brand we will market our products and services in the "non-textile" market segments.
These include Material Solutions for our silicone elastomers as well as Consumer Care Solutions. In addition, Leather Solutions, Paper Solutions, Recycling Solutions and Agricultural Solutions. Paints & Coatings Solutions and Mineral Building Solutions for construction round off this market field.

Science & Service Solutions: We will continue to expand our strong services for you in the future and position them under the brand "Science & Service Solutions". We want to support you in research & development, product safety and analytical service tasks. Brand and retail management assistance as well as our technical service support will also belong to this brand.

No new organisational changes are associated with our new brand identity. Contact persons, contact data and communication means remain unchanged for a continual smart support with character.


CHT says NO. 
and CHT says  YES. 

We have a strong opinion and position - in the future we will communicate it even more clearly.
As new central communication elements you will repeatedly encounter distinctly marked messages.

This is a clear and concise statement on topics and contents that preoccupy us. You can look forward to that.


CHANGE Movie - CEO Dr. Frank Naumann about the new brand identity of the CHT Group

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