At the GWA Effie Gala in Frankfurt am Main on November 9, 2017, the GWA Profi Awards were also conferred. Since 1981 the GWA Effie has been presented by the general association of communication agencies GWA for effectiveness in marketing communication. On the occasion of this event the presentation of the GWA Profi Award also took place.
The Profi Award is conferred to B2B brand campaigns in five categories. The jury of the Profi Award is composed of B2B marketing experts from companies, agencies, sciences and media.
The agency RTS Rieger Team from Leinfelden applied with the new brand identity of the CHT Group “Smart Chemistry with Character“ for the Profi Award in the category ‘change’ and was awarded gold.
Together with the agency RTS Rieger Team CHT had worked out this new company’s identity in 2016 and had introduced it in spring.The objective was to strengthen the activities on the market and present CHT as modern, future-oriented and most of all as uniform corporate group. At the beginning of the year, the new brand identity was presented, providing more clarity and a significant brand promise by means of a modern logo and claim “smart chemistry with character“. With the new, uniform identity for the whole corporate group and all subsidiaries, the CHT Group achieves a clear communication with equally internal and external effect.
“It goes without saying that we are glad about the fact that our new brand identity convinced a professional jury in the field of brand communication”, said Dr. Annegret Vester, Head of Corporate Communications of the CHT Group. “Since the launch of the new brand identity in April of this year we have received a lot of agreement and enthusiastic approval in the group and on the market. This award underlines this reception even more.”
The RTS Rieger Team and the Heard of Marketing of the CHT Group, Dr. Annegret Vester, received the award together in Frankfurt.
The renowned GWA Profi Award is the only brand award for B2B communication. Since 2008 the general association of communication agencies GWA has awarded the prize to creative and long-term B2B brand communication.