Everybody wears them - old or young, both in business and at leisure: Meanwhile, it is almost impossible to imagine the wardrobe without jeans. Almost all people have jeans, but few are aware of the harmful environmental effects inherent in many of the currently applied finishing for the blue trendsetter.
For years CHT has been dealing with this topic with intensive research and development and has created chemical products with its innovative organIQ range, which contribute to an environmentally compatible finishing of denim. In order to increase the awareness of this topic in the wider public, the CHT Group has been communicating its environmentally friendly organIQ products via its own channel on the free Instagram platform since July this year.
Under @chtjeansandmore followers are kept up to date with expressive pictures and videos, personal stories and useful product information about the topic of jeans and garments. Through visual contributions, our customers and end users are to be informed equally about current topics, but also are to be able to make direct contact quickly.
The initial focus of the channel is the innovative and sustainable organIQ product range, which does without chlorine as well as heavy metal compounds such as potassium permanganate and even pumice stones, so that their limited stock is preserved. In terms of ecology and economy, this technology is trend-setting on the denim market. Consumers, manufacturers and nature equally benefit from CHT. The use of these innovative products reduces water consumption by up to 70 % while reducing the wastewater load to a minimum.Further information at www.cht.com/organiq
With the new Instagram account, CHT wants to appeal to target groups authentically and emotionally and further increase awareness of the organIQ brand among the currently 1 billion Instagram users.