Readers of the portal “Die Deutsche Wirtschaft”, entrepreneurs and managers vote the award winners of “Innovator of the Year 2018” by March 2018. The CHT Group from Tübingen is one of the three candidates in the category “Brand & Communication”.
“If Germany wants to remain stable as economic nation, changes will be required. The economy and its players must master the challenging change and even better they must shape it as innovators. DIE DEUTSCHE WIRTSCHAFT would like to honour this innovative power with the award “Innovator of the Year”. Three candidates in each of the seven categories run for the vote of the audience award. The award ceremony takes place in Düsseldorf on March 22nd.
Especially companies with a long tradition which are often diversified through subsidiaries and product brands must face the challenge not only to maintain a uniform brand identity but to develop this brand identity furthermore to keep up with the new times. The new brand identity of the CHT Group from Tübingen shows that such an endeavour has not only externally visible components but that it must develop out of a consistent strategy and target definition. In 2017, the company for chemical specialities implemented a worldwide uniform and new identity with a clear brand promise and target definition.
For their bold and clever new brand identity the CHT Group was nominated for the award “Innovator of the Year 2018” in the category Brand & Communication.” | Source: http://die-deutsche-wirtschaft.de
Company presentation and interview with CEO Dr. Frank Naumann